
The 'Made in USA' Clothing Label Trap
Since spring, the FTC has treated the label sewn into your collar like the legal document it is — a March executive order, an April enforcement sweep, then a fresh round of warning letters on July 6. Here's the rule most founders miss: if your fabric is imported, you cannot make an unqualified 'Made in USA' claim. The good news is that a qualified claim is fully legal, often stronger — and 'made well' is a claim you can always defend. The label law, the enforcement wave, and the sourcing story that survives both.




