Discover the latest trends, insights, and stories from the world of fashion design, manufacturing, and business growth.
Lessons from launching 50+ fashion brands. Seven mistakes we see new founders make, from designing without a defined customer to pricing off the factory quote, each with a real launch example and the warning signs to check against your own plan. Plus a pre-launch checklist you can tick off on the page.
Seven Indian textile techniques, from hand block printing and Chikankari to Ajrakh, ikat, Kantha, handloom and natural dyeing, judged on what each one does to lead time, colour consistency and testing. Plus what 2026 tariff and sourcing shifts mean for US designers, a 12-point sourcing checklist and a collection-need guide.
Block print, ikat, Kalamkari, Ajrakh, Chikankari and Kantha: six Indian crafts, what each one suits in a modern US collection, and where each one gets difficult. Plus a product-by-craft table, the seven steps from traditional craft to finished collection, a sourcing checklist, and how to tell the story without overclaiming.
India's draft rules make a numbered Handloom Mark label compulsory on anything sold as handloom, exports included. For a US brand buying hand-woven cloth, the claim gets easier to prove and harder to fake. What makes handloom different from power-loom cloth, six weaves and where they fit in a US line, where the sustainability case holds and where it doesn't, and the five proofs to ask for before you approve a sample.
The swatch is the easy part. The five stages between a piece of Indian cloth and finished garments clearing US customs: a fabric spec with tolerances, finding a supplier and checking every craft claim, samples in the right order, four lab tests before bulk, and the labels, duty and paperwork at the US border, where Indian goods now pay their normal rate plus 10%.
US clothing imports from India fell this year, mostly big retailers buying basics. What India offers a smaller, design-led label did not change: mill cotton alongside hand-woven Chanderi, ikat, khadi and block prints, cut into modern clothes. Inside: an eight-fabric guide for a US line sheet, how to use Indian craft without making traditional clothing, sampling before you commit, what to verify before calling anything sustainable, and a six-part checklist for choosing an Indian manufacturer.
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